Strategy & Direction – Collaborate for Impact
At Ochre Strokes, we believe the strongest ideas emerge through genuine collaboration. Our strategic process begins with deep listening — to communities, clients, and culture — ensuring every campaign and initiative is authentically grounded. We craft purposeful strategies that not only inspire action but also build lasting relationships and deliver measurable results. Respect, insight, and shared vision underpin every step, making sure the work honors First Nations values and creates meaningful impact.
Our Specialities & Services include:
First Nations Creative Strategy & Campaign Design:
We develop creative strategies tailored specifically for Aboriginal and Torres Strait Islander contexts. This includes designing campaigns that authentically reflect cultural stories, priorities, and aspirations while engaging target audiences effectively.​
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Strategic Communications & Marketing for Indigenous Audiences:
Our team creates communication plans and marketing strategies that resonate deeply with Indigenous communities. We ensure messaging is culturally appropriate, accessible, and aligned with community values, helping clients build trust and meaningful connections.
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Integrated Campaign Development & National Rollout:
From concept to execution, we design multi-platform campaigns that seamlessly integrate across digital, print, broadcast, and community channels. Our expertise includes managing national rollouts that maintain cultural integrity while reaching broad and diverse audiences.
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Cultural Consultation & Protocol Advisory:
We provide expert guidance on cultural protocols and best practices, ensuring campaigns and events are respectful and aligned with Indigenous customs and traditions. This service supports clients to engage authentically with communities and connect with meaningful and lasting outcomes.
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Creative Direction for Campaigns & Events:
Our creative directors lead the vision and execution of campaigns and events, ensuring all elements—from messaging to visuals—reflect First Nations cultural narratives with authenticity and excellence. We guide the creative process to deliver compelling and impactful outcomes.
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Public Relations & Media Engagement:
We connect stories to the right audiences with impact and integrity. Our PR approach centres on elevating First Nations voices and perspectives through culturally respectful media strategies. From building strong media relationships to crafting compelling narratives, we ensure stories are told authentically and reach audiences that matter — whether through mainstream channels, First Nations media networks, or community platforms.
Our work spans media planning, press release development, story pitching, talent and spokesperson preparation, and crisis communications, always underpinned by cultural protocols and community priorities. The result is meaningful visibility that drives awareness, strengthens trust, and sparks action.
